Digital Data Analyst H/F/X

Your missions • Monitor the business performance of e-commerce sites and share insights explaining the evolution of key indicators. • Analyze user journeys and digital campaigns to identify areas for improvement. • Provide recommendations to optimize business results (revenue, traffic, conversion rate, average order value) and the performance of digital campaigns (acquisition, recruitment, return on ad spend, cost per acquisition). • Build, optimize, and enhance e-commerce and Marketplace performance dashboards. • Contribute to media mix and attribution analyses to assess the contribution and effectiveness of different channels. • Ensure data quality and work with technical teams to resolve tracking issues. • Use GA4, BigQuery, and SQL to extract, manipulate, and analyze large volumes of data. • Conduct ad hoc analyses to address business challenges and support strategic decisions. Profile description: Your profile • Education & Experience: With a Master’s degree (or equivalent) in digital marketing, data analytics, or a related field, you have at least 2 years of successful experience in a similar role. • Know-how: • Proficiency in Google Analytics 4 and a data visualization tool (Tableau, Looker Studio). • Mastery of SQL and experience with large datasets using BigQuery; knowledge of Python is a plus. • Good understanding of digital acquisition levers and attribution challenges (Media Mix Modeling). • Ability to transform complex data into simple insights and actionable recommendations. • Fluent English is required. • Soft skills: • Analytical and synthetic mindset. • Results-driven and performance-oriented. • Excellent interpersonal skills and ability to collaborate cross-functionally. • Curiosity and a strong interest in technical and business issues.